Email marketing.
It doesn't just save trees
A client of ours once said, "one experiment is worth a thousand expert views". He was right, of course; but even he wouldn't pay to test multiple creative executions.
But here, once again, the internet changes everything. These days we can measure the effect of almost everything we do, and adjust accordingly - with very little additional expense. In fact we'd go so far as to say that we can improve the value you obtain from every single pound of your marketing expenditure.
Another wise man famously remarked: "I know that half the money I spend on advertising is wasted. The trouble is I don't know which half".
Well we do now.
Case studies:
