The internet is usually the answer.
But what's the right question?
In 2006, the web overtook TV as Britain's most-watched medium. Not bad for something that barely registered with the public 10 years ago.
In fact, the internet is now so important that your website has become, in effect, your principal advertising medium.
In other words, it's on your website that sales messages must be communicated, quickly and clearly. It's on your website that your brand is being built. And it's on your website that most of your other marketing tasks should be focused, too.
Perhaps we should stop calling it a website and instead, refer to it as something like 'marketing central'.
In which case, can you really afford to entrust it to people who don't understand marketing?
Case studies:
